Founded as a modern alternative to traditional frozen yogurt shops, Go Greek Yogurt has built its identity around authentic Greek yogurt, high protein content, live probiotics, and customizable toppings that lean more functional than indulgent. The concept positions itself squarely at the intersection of dessert and wellness, appealing to customers who want something sweet without abandoning nutrition altogether.
The Del Mar Highlands opening becomes Go Greek Yogurt’s fifth California location, joining existing shops in Los Angeles County and Orange County, where the brand has cultivated a loyal following among fitness-minded customers, families, and anyone chasing high-protein snacks that don’t feel like a compromise.
Unlike classic frozen yogurt chains that emphasize sugar-heavy flavors, Go Greek Yogurt focuses on strained Greek yogurt bases, offering both traditional chilled Greek yogurt and frozen Greek yogurt options. The menu is rounded out with smoothies, protein-forward bowls, and probiotic-rich add-ins, allowing guests to tailor orders toward post-workout fuel, meal replacements, or lighter treats.
Go Greek Yogurt opens Friday, January 30, at 3545 Del Mar Heights Road within Del Mar Highlands Town Center. For more information, visit gogreekyogurt.com.
Originally published on January 24, 2026.
