In April, CH Projects' (Ironside Fish & Oyster, Craft & Commerce, Rare Form, Neighborhood, UnderBelly, Noble Experiment, El Dorado, Polite Provisions and Soda & Swine) co-founders, Arsalun Tafazoli & Nathan Stanton, announced plans for a new healthful element of their social & culinary collective — an organic, cold-pressed juice bar, properly dubbed “JUICE”. Now, nearing the final stages of construction in the heart of East Village, with an anticipated launch date set for mid-July, CH is proud to officially announce a partnership with Lindsay Nader, one of the nation’s shining stars within the spirits and beverage industry. A bartender, cocktail writer (Food & Wine, Los Angeles Magazine) and former brand ambassador for Remy Cointreau and Absolute Vodka, this triple threat has racked up an impressive roster of experience at some of the nation’s most respected bars and restaurants including PDT in NYC, Animal, Harvard & Stone, Sone of a Gun and Pour Vous in LA.
Lindsay Nader, a Los Angeles native who spent her formative years in New York, will brings an eclectic and seasoned beverage background to JUICE. The cocktail maven has earned a reputation as one of the most respected and knowledgeable females in the industry as a bartender, cocktail writer and brand ambassador.
A natural progression for the Southern California native who was raised on a macrobiotic diet, Lindsay Nader has long admired the work of the San Diego-based CH brand, jumping at the chance to join the collective as a partner in JUICE.
Lindsay plans to apply her innate culinary sensibility and extensive knowledge from the realm of cocktails into cold pressed juice, utilizing many of the same flavor and balance combining techniques to produce house-made nut milk, hangover helpers and shots. Featured juices will run the gamut from rich, nutrient packed kale and spinach to a variety of fresh, flavorful fruit and citrus blends. Excited to experiment with more adventurous combinations, Nader divulges other menu highlights may include refreshing kombucha slushies and indulgent, protein-packed dairy-less shakes.
Fueling CH Projects’ hyper-local credo, the juicery will source their fruits and vegetables from local purveyors who share in their sustainable practices. Fresh, all natural citrus juices are the foundation for CH’s nationally respected cocktail programs at Polite Provisions, Craft & Commerce and Noble Experiment—in addition to providing cold-pressed juice to the public, the shop will supply fresh product daily to CH’s restaurants and bars.
For more information about Lindsay Nader or JUICE please visit CH-Projects.com. JUICE will open mid-July 2014 at 871 G Street in the East Village.