Josefas Cocina Mexicana Opens its Doors in La Jolla at Former Iberico Location | Owner's of El Agave Open Contemporary Mexican Eatery

September 15, 2014

Josefas Cocina Mexicana opened its doors today at the revamped space at 909 Prospect St. at the location that formerly housed Iberico in La Jolla. Inspired by the vibrant colors and bold flavors of Mexico, Josefas Cocina Mexicana is a fun representation of its culture brought to life by the owners of El Agave in Old Town and Del Mar (and previously Iberico). The Cocina features whimsical, contemporary and unique offerings, atop very Mexican elements, such as trajineras - a miniature version of the festive boats that gracefully float in the canals of Xochimilco, Mexico.

“We are excited to be in La Jolla and bring our culinary innovation to this beautiful city. This new concept is a treat for both us, and those who visit our eclectic kitchen. La Jolla locals and visitors alike will be able to enjoy layers of flavorful, traditional Mexican dishes in a young, bright and casual atmosphere,” said Omar Ramirez, Executive Chef at Josefas Cocina Mexicana.

Featuring the work of artist, Alfredo Libre Garcia, Josefas Cocina Mexicana is approximately 5,800 square-feet and features blended indoor and outdoor seating in an embellished and stylish contemporary setting.

On the food side, the larger than life menu includes dishes like sopes, tostadas and quesadillas; a selection of salads, tacos ceviches, tortas and fajitas; as well as steak, chicken and seafood entrees like a mixed-grill chicken, cactus paddle, and ranch style chorizo served in a stone mortar. Desserts include flan de queso and homemade ice-cream, projected to soon be delivered right to your table in a unique paletero cart.

Josefas Cocina Mexicana will be open for lunch and dinner, seven days a week. Taco Tuesday specials will go from 2pm-10pm, Monday thru Friday. Patrons can expect a bevy of margaritas, local and imported beers, and creative cocktails. Regular restaurant hours are scheduled to be Monday thru Thursday from 11:30am-10pm, and Friday thru Saturday from 11:30am-11pm. Express lunch options will be available for pick-up from Monday thru Friday from noon to 3pm.

For more information on Josefas Cocina Mexicana, visit or call (858) 454-1961.