Los Angeles Based Seafood Concept Swims Into Del Mar | Seasurf Fish Company To Open Its First San Diego Location

August 18, 2017

Fast-casual, Los Angeles-based seafood restaurant Seasurf Fish Co. is heading south to San Diego, with their first area location coming to Del Mar Heights this September.

Seasurf Fish Co. is an expansion and evolution of the Seasalt Fish Grill brand, which started in 2013 and currently has three locations in Los Angeles. With the expansion into San Diego, the brand is adding new menu offerings and elevating its design. Being that there is already an area restaurant with the Seasalt name, the San Diego locations will all be under the Seasurf moniker, but other aspects of the branding will remain.

"We always strive to get better, and we think that San Diegans are going to really enjoy our food offerings," explained Seasurf co-owner Jimmy Jang. "You will still find a lot of the same great food as our Los Angeles spots, but there will be new additions to both our food and drink menu just for San Diego."

The design at Seasurf will incorporate chalkboards to display menus, giving the spot a fresh fish market feel. There will also be wrought iron and neon signs to pay homage to Pike Place Market in Seattle. The 1,640 square-foot Del Mar outpost will also boast the company's first seated bar area, which will serve wine and both bottled and local craft beers. This location will also offer an indoor/outdoor combination, with the interior seating opening to a patio area through two full size-garage doors.

The extensive menu at Seasurf will offer a wide variety of seafood dishes, including a Baja seafood cocktail, crispy calamari, fish & chips, seafood sandwiches like the Surf n Turf and California Po Boy, fish tacos and burritos, fresh shucked oysters, seafood steamer boil platters, a Fisherman's Wharf clam chowder, and an array of light and refreshing salads. There will also be an selection of Hawaiian Ahi poke and Peruvian ceviche. Hot off the grill patrons can enjoy grilled fish plates, from Mahi Mahi to salmon to barramundi, all with choice of seasoning.

"We understand there are a lot of options in the fast casual market, especially with so many poke places popping up across San Diego," continued Jang. "We sell a lot of poke, but we offer a lot more dining options. But at every one of our locations, we consider ourselves a family and we will treat our customers' families as one of our own, we pride ourselves in making the dining experience at Seasurf positive and memorable for everyone who walks through our doors. That's not just lip service, customers will notice the difference in our attention to service."

Seasurf Fish Company is expected to open at 2650 Del Mar Heights Road in the space that last housed Bellisario's Pizzeria & Rotisserie as early as this September. The company is also in the process of scouting for a second location in central San Diego.

For more information, visit seasurffishco.com.