North Park's El Tianguis Rolled Taco Shop To Replicate In San Diego's South County

October 4, 2019

Last year, the creators of the San Diego-based Delimex brand of frozen Mexican treats opened El Tianguis Rolled Taquitos in North Park, and the owners are already prepared to replicate the fast-casual rolled taco eatery in Chula Vista.

Oscar Ancira Sr. founded Delimex Holdings in San Diego in 1984. The company was originally a supplier of frozen tamales to warehouse clubs like Price Club but added taquitos to its menu in 1986, and the rest is history. The tightly rolled corn or flour tortillas filled with meats and cheese became the company's flagship product and one of the highest selling frozen foods in club stores. Private investment firm Fenway Partners aquired Delimex in 1997 before selling it to the H.J. Heinz Company in 2001. Today, Delimex is one of the most ubiquitous grocery store frozen taquito brands.

Last year, Oscar Ancira Jr. repurposed his father's legacy for the 21st century with the opening of El Tianguis Rolled Taquitos in North Park. Designed in the theme of Mexican local markets, or tianguis, the restaurant is designed in the spirit of a bright and festive bazaar with an open kitchen where diners can see fresh corn tortillas being made using an automated machine before rolling up taquitos using a variety of fillings like shredded beef, chicken, cheese, as well as vegetarian and vegan versions like potato and lentil & quinoa. Topped with sour cream, lettuce, cheese, guacamole and salsa, taquitos are available in orders of three, five, eight, twelve, and in larger amounts. There restaurant also serves rice and bean, as well as an array of soft drinks for purchase, including hibiscus tea, horchata, Mexican coke, and Jarrito soda.

The new Chula Vista location will be sited in the new Millenia Commons complex in Otay Ranch, joining other area eateries like Board & Brew and Iceskimo. In addition to rolled tacos and soft drinks, the new branch will also have a beer and wine license, as well as an outdoor patio.

El Tianguis Rolled Taquitos hopes to open by early 2020 at 1620 Millenia Avenue, Suite 101, in San Diego's South County City of Chula Vista. For more information, visit