San Diego-Born Ashland Hard Seltzer Is Selling To "Big Beer" Behemoth Anheuser-Busch INBEV

February 19, 2021

We've received word that San Diego-born hard seltzer company, Ashland Hard Seltzer, which was founded just last year by the team behind Harland Brewing, is in the process of being purchased by beer behemoth Anheuser-Busch INBEV.

In early 2020, Saint Archer co-founder and Harland Brewing Company founder Josh Landan launched Ashland Hard Seltzer, with most of the production based out of the Mission Brewery space in San Diego's East Village. Ashland began big with more than 250 points of distribution, including national chain commitments from big box and grocery outlets like Costco, Target, Whole Foods, BevMo, Sprouts, Kroger, Total Wine and Bristol Farms/Lazy Acres. Like the rest of Landon's craft beverage creations, the new hard seltzer company was branded as a lifestyle choice aimed at adventure seekers and bills itself as "the only craft made, organic hard seltzer brewed with alkaline water." Landan previously co-founded Saint Archer Brewing in San Diego in 2013 and sold the company to Molson Coors for nearly $80 million in 2015.

Details about the Ashland Hard Seltzer purchase by ABInbev are still under wraps but we will update this breaking story as we learn more. We have reached out to the company for comment but did not receive any substantive information by the time of publishing.