October 18, 2021
After 2 years in development and substantial delays due to the pandemic, the 11,000 square-foot Market On 8th food hall has unveiled in San Diego's South County community of National City, featuring 14 unique food and artisan goods vendors, a central beer bar and a devotion to the community.
From Novo Brazil Brewing co-founder Joel Tubao, Market on 8th opens today with more than a dozen food & retail vendors, a cafe, and an outdoor beer garden. Aimed at becoming a community hub for dining and entertainment, nearly every restaurant and store in the Market has ties to the National City neighborhood. Tubao and his family business have been operating in the community since the 1950s. Chef Phillip Esteban, whose Weapon Ramen is the only stand with its own dedicated seating, was raised in National City not far from the market.
"The food hall is intended to ignite the area and redefine a multi-cultural food community atmosphere for National City in general," commented founder Joel Tubao. "Finally, this is coming together. There has been kind of a whirlwind of working parts in this project."
Inside Market on 8th, patrons will find an array of international dining options, including Chef Robert Alfonso’s Indonesian-Dutch fusion Cafe Indonesia; National City native chef Phillip Esteban's
Weapon ramen shop; Convoy-based dessert house
MNGO cafe; Ping Ying Thai street food; the third location of San Diego micro-roaster
Moe Coffee; Poway-based
Pacific Poke Company Hawaiian food; a branch of Chula Vista’s Mexican eatery
La Central Urban Grill; the first brick-and-mortar location of
Serbesa Filipino Kitchen; Louisiana-inspired cajun barbecue spot
Smitty’s Taste of the Bayou; and inventive pan pizza pop-up
Pizza Kaiju. There is also an expansive outdoor beer garden operated by Novo Brazil Brewing Company with a lineup of locally produced craft brews, as well as kombucha, wine and soft drinks. An onsite retail component from Chef Phillip Esteban called
Wordsmith will sell cooking supplies and cookbooks, and
The Fresh Yard is a retail boutique based out of North Park that will sell music-inspired clothing and records.