Japanese Fried Chicken Concept Naegi Set To Open In San Diego's North County

September 7, 2022

Opening today in San Diego's North County is Naegi, a fast-casual Japanese fried chicken concept from the owner of critically-acclaimed Matsu restaurant.

Last year, we broke the news that San Diego Chef William Eick had finally secured a location for his highly-anticipated Matsu Japanese-inspired fine dining concept, taking over the 2,400 square-foot space in Oceanside long occupied by Flying Pig Pub. Since opening last summer, Eick has earned rave reviews and is on track for Michelin-star recognition for his Japanese fine dining restaurant and is now ready to open a brick-and-mortar location of sister eatery Naegi (meaning "sapling" in Japanese), which previously operated as a pop-up concept.

Earlier this year, Eick took over the space that long housed Panca Peruvian Cuisine & Rotisserie in downtown Oceanside and has converted it to become Naegi, which soft opens today at 11am. The launch menu at Naegi includes five sandwiches made on house made milk bread, as well as sides and snacks. Expect items like the signature chicken thigh karaage sandwich with togarashi mayo and cabbage, a Japanese-style egg salad sandwich, an Ebi filet-o fish sandwich, and a tofu karaage sandwich. The restaurant will also add a beer and wine license in the near future. 

Naegi is located at 1902 South Coast Highway in San Diego's North County city of Oceanside. For more information, visit eatatnaegi.com.