Moniker General All-In-One Store & Coffeehouse And New Oaxacan Restaurant Coming To San Diego's North Park

March 5, 2023

San Diego's Moniker Group is opening a new branch of its Moniker General coffeehouse and retail store as part of a new development being constructed in North Park, which will also house a modern, Oaxaca-inspired Mexican restaurant. 

Founded by Ryan Sisson, Moniker General first opened in a 4,200 square-foot space across from Stone World Bistro & Gardens in San Diego's Liberty Station in 2016. The retail concept and community space featured various lifestyle and home goods, custom furniture, and clothing for sale, as well as offered a menu of coffee drinks, snacks, craft beer, and cocktails all in one unified store.

Moniker Group recently partnered with North Park's incoming mixed-use development The Waldorf, a 12,000 square-foot, two story building being developed at the 1950s-era Waldorf Television Building on University Avenue in North Park that last housed the Last Real Gym. The building will feature 11 residential units, as well as Moniker General Outpost and a yet-to-be-announced restaurant.
Once the building is completed, Moniker General Outpost will install within a 2,000 square-foot ground floor space. Unlike Liberty Station, the new Moniker General will only serve coffee and snacks, not alcohol. There will also be a full retail component with an eclectic variety of goods. 

The Waldorf will also house a 3,100 square-foot, Oaxacan restaurant named Carne y Hueso on the neighboring ground floor space. The project is being spearheaded by sisters Chantelle, Velvet and Crystal Godinez, who also operate Sunday Breakfast Society and Don Rafa Birrieria in San Diego's South County. 

Moniker General Outpost is anticipated to open as early as late summer at 3140 University Avenue in San Diego's North Park. For more information, visit