The Cheesecake Factory Incorporated announced today it has entered into a nearly $400 Million deal to purchase Arizona-based Fox Restaurant Concepts, which operates multiple restaurants in the San Diego area, including two locations of North Italia, Blanco's Tacos & Tequila in Mission Valley, Flower Child in Del Mar, and an incoming outpost of The Henry all-day restaurant in Coronado.
"Since making our initial minority investments in North Italia and Flower Child in 2016, we have not only helped fuel the growth of both brands, but also developed a deep relationship with Sam Fox at Fox Restaurant Concepts," said David Overton, Chairman and Chief Executive Officer of The Cheesecake Factory Incorporated. "We realized the true potential of this relationship as we worked through the integration process for our planned acquisition of North Italia. It became evident that the combination of two of the most experiential and entrepreneurial restaurant companies could drive greater value as one organization."
Sam Fox has owned more than 100 restaurants since dropping out of the University of Arizona when he was 20 years-old. The founder of Fox Restaurant Concepts, Fox is an eleven-time James Beard Award nominee for Restaurateur of the Year, and a New York Times best-selling cookbook author. He was also recently named one of the 50 most influential people in the restaurant industry by Nation’s Restaurant News for the second consecutive year, is the 2014 recipient of the Richard Melman Innovator of the Year Award by Restaurant Hospitality magazine, and the 2015 recipient of University of Arizona Executive of the Year by Eller College of Management. Since launching in 1998, Sam Fox’s Fox Restaurant Concepts has evolved to over a dozen different concepts. Fox owns a home in Coronado and splits his time between San Diego and Arizona.
Fox opened his first San Diego-based restaurant, True Food Kitchen at Fashion Valley Mall, in summer 2012, before selling the concept in 2017 to an investor group that includes Oprah Winfrey as a member. Fox Restaurant Concepts also opened Flower Child in Del Mar in late 2016, Blanco Tacos + Tequila in Fashion Valley Mall in mid-2018, and North Italia in Fashion Valley Mall last fall. A second location of North Italia opened this past June in the new One Paseo complex in Del Mar. Fox Restaurant Concepts is also in the process of opening The Henry all day restaurant and bar within the Coronado space that previously housed Costa Azul for two decades.

