Harumama To Bring Instagram-Famous Japanese Buns To San Diego's North County City Of Vista

March 15, 2023

Taking over the space that last housed a five guys in San Diego's North County city of Vista is the sixth area location of Harumama, a kitschy Japanese restaurant concept known for its Instagram-famous, animal-shaped buns.

Husband and wife restaurateurs James & Jenny Pyo have founded such area eateries as Love Boat Sushi in San Marcos and Oceanside, Blue Ocean Robata & Sushi Bar in Carlsbad, Blue Smoke Sushi in Fashion Valley Mall, two Pokewan locations, and, most recently, Harumama-offshoot Teriyaki & Bao in Carlsbad. In 2019, they opened their most ambitious project yet, a combination concept Harumama Noodles & Buns and Blue Ocean Robata & Sushi in the 5,000 square foot space perched above La Jolla Shores that last previously housed The Hake. Over the course of its five years in business, Harumama Noodle & Buns became an Instagram sensation due to a rotating lineup of animal & character-shaped stuffed buns, including a Winnie The Pooh variety. 

Harumama's sixth location is expected to open as early as this summer within the space that last housed a Five Guys location within Vista Village. Designed by Executive Chef James Pyo, the food menu will include a bunch of eclectic ramen noodle soup varieties, as well as sushi rolls, steamed character sticky buns, and homemade dumplings. The eatery will also serve an array of appetizers, salads, poke bowls and possibly sushi. From the bar, expect craft beer, wine, soju and sake.

Harumama Noodles, Buns + Sushi will open later this year at 40 Main Street, Suite 110, in San Diego's North County city of Vista. For more information, visit harumamasd.com