November 18, 2012
“If you’re not pissing someone off, you’re doing it wrong” -- this well known saying holds tried and true for one of San Diego’s most progressive dining destinations, Craft & Commerce, who just this week launched a comedic new strategy to handle the unwarranted criticism generated from their hundreds of YELP reviews. Featured in top outlets including GQ, The New York Times, The Los Angeles Times, Imbibe and selected as one of Food & Wine's "Top 50 Bars in the Country" in 2011, the Craft & Commerce team mined through months worth of YELP comments to search out only the most unfavorable, ludicrous and low ranking reviews. The user-generated content was then converted into a series of over-the-top audio clips that run over the sound system in the restaurant restrooms for all patrons to hear.
“If you’re not pissing someone off, you’re doing it wrong” -- this well known saying holds tried and true for one of San Diego’s most progressive dining destinations, Craft & Commerce, who just this week launched a comedic new strategy to handle the unwarranted criticism generated from their hundreds of YELP reviews. Featured in top outlets including GQ, The New York Times, The Los Angeles Times, Imbibe and selected as one of Food & Wine's "Top 50 Bars in the Country" in 2011, the Craft & Commerce team mined through months worth of YELP comments to search out only the most unfavorable, ludicrous and low ranking reviews. The user-generated content was then converted into a series of over-the-top audio clips that run over the sound system in the restaurant restrooms for all patrons to hear.